A group of students from Harvard Business School, also military veterans, have established a company to sell retail-packaged saffron to markets in New York.
The company called Rumi Spice purchases high-quality saffron directly from farmers in Afghanistan and sells them to Wilson Farms, Savenor’s Market and Allandale Farms and spice blend suppliers in New York.
They also sell the product directly via their website.
“At Rumi Spice, we believe economic empowerment and sustainable business lay a foundation towards peace and property in Afghanistan,” says the website.
Afghan farmers can more than double their income with saffron. While a hectare – 2.5 acres – of opium poppies is worth 2.200€ to 3.700€, a hectare of saffron is worth up to 8.800€, or $12,000.
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